The end of online anonymity

Exactly the words that run around my mind these days:

http://www.readwriteweb.com/archives/the_end_of_online_anonymity.php

“When we reach the point where online anonymity has ended, instead of getting to be who we really are, the fact that we’ve become so aware of the fact that we’re always being recorded, photographed, tracked, and traced, will have actually created a slightly altered personality instead. Like reality TV show contestants, the act of being observed will change our behavior. Our personal brand image will become our public identity and therefore our identity.”

I’d think these describe exactly the “facebook effect”.

What do you think?

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